Concepedia

Thomas P. Novak

TP

Statistics

Publications

38

Citations

17.6K

H-Index

27

Active since

1987

Affiliations

Vanderbilt University(Current)

George Washington University

University of California, Riverside

Dartmouth College

Thomas P. Novak is an author at Vanderbilt University specializing in marketing, business, and social sciences.

Publications per year

1987–2022

38

Publications

38

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 4.7K citations

Business, Marketing, Marketing Management +13

Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

Thomas P. Novak, Donna L. Hoffman, Yiu‐Fai Yung · Marketing Science · 2000 · 3.1K citations

Business, Information Systems, Marketing +14

Building consumer trust online

Donna L. Hoffman, Thomas P. Novak, Marcos Peralta · Communications of the ACM · 1999 · 2.1K citations · Full text

Social Sciences, Health Information Management, Consumer Protection +5

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 1.9K citations

Business, Marketing, Marketing Management +13

Flow Online: Lessons Learned and Future Prospects

Donna L. Hoffman, Thomas P. Novak · Journal of Interactive Marketing · 2009 · 916 citations

Social Sciences, Communication, Online Higher Education +8

1–5 of 38