Concepedia

Donna L. Hoffman

DL

Statistics

Publications

56

Citations

21.1K

H-Index

40

Active since

1986

Affiliations

Vanderbilt University(Current)

George Washington University

University of California, Riverside

Columbia University

Dartmouth College

Donna L. Hoffman is an author at Vanderbilt University specializing in marketing, business, and marketing management.

Publications per year

1986–2024

56

Publications

56

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 4.7K citations

Business, Marketing, Marketing Management +13

Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

Thomas P. Novak, Donna L. Hoffman, Yiu‐Fai Yung · Marketing Science · 2000 · 3.1K citations

Business, Information Systems, Marketing +14

Building consumer trust online

Donna L. Hoffman, Thomas P. Novak, Marcos Peralta · Communications of the ACM · 1999 · 2.1K citations · Full text

Social Sciences, Health Information Management, Consumer Protection +5

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 1.9K citations

Business, Marketing, Marketing Management +13

Flow Online: Lessons Learned and Future Prospects

Donna L. Hoffman, Thomas P. Novak · Journal of Interactive Marketing · 2009 · 916 citations

Social Sciences, Communication, Online Higher Education +8

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