Concepedia
Statistics
Publications
10
Citations
912
H-Index
Active since
2011
Affiliations
Louisiana State University(Current)
Birmingham–Southern College
University of Arkansas at Fayetteville
University of Florida
Louisiana Tech University
Dan Hamilton Rice is an author at Louisiana State University specializing in marketing, business, and consumer behavior.
Publications per year
2011–2019
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
Julie Guidry Moulard, Carolyn Garrity, Dan Hamilton Rice · Psychology and Marketing · 2015 · 337 citations
Business, Marketing, Marketing Management +11
The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns
Andrew Kuo, Dan Hamilton Rice · Journal of Consumer Psychology · 2014 · 155 citations
Business, Marketing, Marketing Management +14
Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders
Julie Guidry Moulard, Dan Hamilton Rice, Carolyn Garrity et al. · Psychology and Marketing · 2014 · 120 citations
Humanities, Fine Arts, Marketing +13
Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes
Dan Hamilton Rice, Katie Kelting, Richard J. Lutz · Journal of Consumer Psychology · 2011 · 109 citations
Business, Marketing, Marketing Management +13
Probabilistic selling vs. markdown selling: Price discrimination and management of demand uncertainty in retailing
Dan Hamilton Rice, Scott Fay, Jinhong Xie · International Journal of Research in Marketing · 2013 · 50 citations
Business, Business Economics, Economics +16
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