Birmingham–Southern College

Reliability of Nominal Data Based on Qualitative Judgments

William D. Perreault, Laurence E. Leigh · Journal of Marketing Research · 1989 · 1.3K citations

Marketing Analytics, Customer Satisfaction, Qualitative Judgments +18

White Fragility: Why It’s so Hard for White People to Talk about Racism

Kent Andersen · Journal of College and Character · 2019 · 1.2K citations

Reliability of Nominal Data Based on Qualitative Judgments

William D. Perreault, Laurence E. Leigh · Journal of Marketing Research · 1989 · 704 citations

Marketing Analytics, Qualitative Judgments, Consumer Research +23

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

Julie Guidry Moulard, Carolyn Garrity, Dan Hamilton Rice · Psychology and Marketing · 2015 · 322 citations

Consumer Research, Brand Strategy, Social Influence +22

The Interaction of the Atmosphere of Enceladus with Saturn's Plasma

R. L. Tokar, R. E. Johnson, T. W. Hill et al. · Science · 2006 · 195 citations

Geophysics, July 2005, Engineering +14