Concepedia

William D. Perreault

WD

Statistics

Publications

47

Citations

10.8K

H-Index

32

Active since

1975

Affiliations

University of North Carolina at Chapel Hill(Current)

University of Georgia

Florida State University

Florida International University

William D. Perreault is an author at University of North Carolina at Chapel Hill specializing in marketing, marketing management, and business.

Publications per year

1975–2011

47

Publications

47

Buyer–Seller Relationships in Business Markets

Joseph P. Cannon, William D. Perreault · Journal of Marketing Research · 1999 · 1.5K citations

, , +7

Reliability of Nominal Data Based on Qualitative Judgments

William D. Perreault, Laurence E. Leigh · Journal of Marketing Research · 1989 · 1.3K citations

, , +6

Collinearity, Power, and Interpretation of Multiple Regression Analysis

Charlotte H. Mason, William D. Perreault · Journal of Marketing Research · 1991 · 1.1K citations

, , +7

Collinearity, Power, and Interpretation of Multiple Regression Analysis

Charlotte H. Mason, William D. Perreault · Journal of Marketing Research · 1991 · 1K citations

, , +7

Buyer-Seller Relationships in Business Markets

Joseph P. Cannon, William D. Perreault · Journal of Marketing Research · 1999 · 802 citations

, , +6

1–5 of 47