Carolyn Garrity

Statistics

Publications

Citations

457

H-Index

Active since

2014

Affiliations

Louisiana State University(Current)

Birmingham–Southern College

Louisiana Tech University

Carolyn Garrity is an author at Louisiana State University specializing in brand authenticity perception, brand management, and perceived brand authenticity.

Publications per year

2014–2015

Publications

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

Julie Guidry Moulard, Carolyn Garrity, Dan Hamilton Rice · Psychology and Marketing · 2015 · 337 citations

Business, Marketing, Marketing Management +11

Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders

Julie Guidry Moulard, Dan Hamilton Rice, Carolyn Garrity et al. · Psychology and Marketing · 2014 · 120 citations

Humanities, Fine Arts, Marketing +13

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