Concepedia

Andrew Kuo

AK

7

Publications

506

Citations

7

H-Index

2012

Active since

Affiliations

Louisiana State University(Current)

University of Florida

Ohio University

Andrew Kuo is an author at Louisiana State University specializing in consumer research, arts, and game design.

Top concepts

Publications per year

2012–2020

7

Publications

7

The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns

Andrew Kuo, Dan Hamilton Rice · Journal of Consumer Psychology · 2014 · 151 citations

The Influence of Selective Attention and Inattention to Products on Subsequent Choice

Chris Janiszewski, Andrew Kuo, Nader T. Tavassoli · Journal of Consumer Research · 2012 · 143 citations

Brave new World of Warcraft: a conceptual framework for active escapism

Andrew Kuo, Richard J. Lutz, Jacob L. Hiler · Journal of Consumer Marketing · 2016 · 113 citations

, , +31

From Super Mario to Skyrim: A framework for the evolution of video game consumption

Andrew Kuo, Jacob L. Hiler, Richard J. Lutz · Journal of Consumer Behaviour · 2016 · 36 citations

, , +31

Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation

Andrew Kuo, Dan Hamilton Rice · Psychology and Marketing · 2015 · 26 citations

, , +31

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