Probabilistic selling vs. markdown selling: Price discrimination and management of demand uncertainty in retailing

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

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Business, Marketing, Marketing Management +11

Intertemporal Pricing with Strategic Customer Behavior

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Business, Business Economics, Economics +16

Periodic Pricing of Seasonal Products in Retailing

Gabriel R. Bitran, Susana Mondschein · Management Science · 1997 · 421 citations

Business, Business Economics, Economics +17

Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling

Kinshuk Jerath, Serguei Netessine, Senthil K. Veeraraghavan · Management Science · 2010 · 348 citations

Business, Business Economics, Economics +14

Probabilistic Goods: A Creative Way of Selling Products and Services

Scott Fay, Jinhong Xie · Marketing Science · 2008 · 222 citations

Business, Marketing, Marketing Management +8