Concepedia

Customer Behavior Under Markdown

Customer Behavior Under Markdown is an academic construct that denotes the systematic patterns of consumer decision-making and purchasing dynamics in response to price reductions, distinguishing it from general consumer behavior by its specific focus on temporal, perceptual, and strategic reactions to discounted pricing within retail and inventory management contexts.

40

Publications

2.2K

Citations

89

Authors

68

Institutions

Publications per year

2017–2026

12

Parents

Publications

40

The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays

E. J. Warner, Robert Barsky · The Quarterly Journal of Economics · 1995 · 295 citations

, , +9

Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness

Johannes Habel, Laura Marie Edinger‐Schons, Sascha Alavi et al. · Journal of Marketing · 2015 · 250 citations · Full text

, , +17

Why Are Products Sold on Sale?: Explanations of Pricing Regularities

B. Peter Pashigian, B.D. Bowen · The Quarterly Journal of Economics · 1991 · 130 citations

, , +14

Markdown Pricing with Unknown Fraction of Strategic Customers

Adam J. Mersereau, Dan Zhang · Manufacturing & Service Operations Management · 2012 · 115 citations

, , +15

The antecedents of in-store hoarding: measurement and application in the fast fashion retail environment

Sang‐Eun Byun, Brenda Sternquist · The International Review of Retail Distribution and Consumer Research · 2008 · 114 citations

, , +17

1–5 of 40

Authors

89

  1. TH
    Tingliang Huang

    Boston College, United States

    4 publications · 130 citations

    4

    h-index

  2. CS
    Christopher S. Tang

    University of California, Los Angeles, United States

    3 publications · 95 citations

    3

    h-index

  3. NO
    Nikolay Osadchiy

    Emory University, United States

    3 publications · 103 citations

    3

    h-index

  4. PM
    Peter McGoldrick

    University of Manchester, United Kingdom

    2 publications · 33 citations

    2

    h-index

  5. GG
    Guillermo Gallego

    Columbia University, United States

    2 publications · 134 citations

    2

    h-index

1–5 of 89

Institutions

68

  1. University College London

    London, United Kingdom

    3 h-index

    3 publications

    70 citations

  2. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    3 h-index

    4 publications

    277 citations

  3. Emory University

    Atlanta, United States

    3 h-index

    3 publications

    103 citations

  4. University of Hong Kong

    Pok Fu Lam, Hong Kong

    3 h-index

    4 publications

    277 citations

  5. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    3 publications

    120 citations

  6. Boston College

    Boston, United States

    2 h-index

    2 publications

    77 citations

  7. Columbia University

    New York, United States

    2 h-index

    4 publications

    236 citations

  8. Kellogg's (Canada)

    Mississauga, Canada

    2 h-index

    2 publications

    53 citations

1–8 of 68

Venues

  1. Production and Operations Management

    POMS · 6 publications · 317 citations

    6

    h-index

  2. Manufacturing & Service Operations Management

    3 publications · 183 citations

    3

    h-index

  3. SSRN Electronic Journal

    Repository · 3 publications · 87 citations

    3

    h-index

  4. Journal of Retailing

    2 publications · 111 citations

    2

    h-index

  5. 2

    h-index

1–5