Concepedia
Statistics
Publications
37
Citations
1.9K
H-Index
25
Active since
2011
Affiliations
Ruhr University Bochum(Current)
University of Houston
European School of Management and Technology
Loughborough University
University of Warwick
Sascha Alavi is an author at Ruhr University Bochum specializing in marketing, marketing management, and management.
Publications per year
2011–2025
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness
Johannes Habel, Laura Marie Edinger‐Schons, Sascha Alavi et al. · Journal of Marketing · 2015 · 250 citations · Full text
Business, Marketing, Marketing Management +17
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
Ertuğrul Uysal, Sascha Alavi, Valéry Bezençon · Journal of the Academy of Marketing Science · 2022 · 168 citations · Full text
Business, Marketing, Marketing Management +7
Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations
Jan Wieseke, Sascha Alavi, Johannes Habel · Journal of Marketing · 2014 · 147 citations
Management, Marketing, Marketing Management +14
When do customers perceive customer centricity? The role of a firm’s and salespeople’s customer orientation
Johannes Habel, Roland Kassemeier, Sascha Alavi et al. · Journal of Personal Selling and Sales Management · 2019 · 103 citations · Full text
Business, Marketing, Marketing Management +8
The human side of digital transformation in sales: review & future paths
Sascha Alavi, Johannes Habel · Journal of Personal Selling and Sales Management · 2021 · 86 citations · Full text
Management, Management Information Systems, Marketing +10
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