Concepedia

Valéry Bezençon

VB

13

Publications

580

Citations

12

H-Index

2006

Active since

Affiliations

University of Neuchâtel(Current)

Pontifical Catholic University of Peru

HES-SO University of Applied Sciences and Arts Western Switzerland

Kedge Business School

Valéry Bezençon is an author at University of Neuchâtel specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchTradeConsumer BehaviorConsumer Decision MakingEconomicsTrade EconomicsBehavioral Science

Publications per year

2006–2023

13

Publications

13

Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features

Ertuğrul Uysal, Sascha Alavi, Valéry Bezençon · Journal of the Academy of Marketing Science · 2022 · 147 citations · Full text

Artificial Intelligence, Engineering, Digital Marketing +31

Ethical products and consumer involvement: what's new?

Valéry Bezençon, Sam Blili · European Journal of Marketing · 2010 · 102 citations

Ethical Products, Socially Responsible Product, Consumer Uncertainty +19

The Digital Landscape of Nudging: A Systematic Literature Review of Empirical Research on Digital Nudges

Kristoffer Bergram, Marija Djokovic, Valéry Bezençon et al. · CHI Conference on Human Factors in Computing Systems · 2022 · 77 citations

Engineering, Behavioral Decision Making, Digital Marketing +20

Fair Trade Managerial Practices: Strategy, Organisation and Engagement

Valéry Bezençon, Sam Blili · Journal of Business Ethics · 2009 · 51 citations

Managerial Aspect, Trade, Management +5

Segmenting the market through the determinants of involvement: The case of fair trade

Valéry Bezençon, Sam Blili · Psychology and Marketing · 2011 · 38 citations

Product Labeling, Trade, Consumer Research +21

Rows per page

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