Concepedia
Statistics
Publications
45
Citations
2K
H-Index
26
Active since
1986
Affiliations
Michigan State University(Current)
University of Arizona
Auburn University
Oklahoma State University Oklahoma City
Ohio University
Brenda Sternquist is an author at Michigan State University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionEconomicsBusiness StrategySupply Chain ManagementInternational Marketing
Publications per year
1986–2018
International expansion of US retailers
Brenda Sternquist · International Journal of Retail & Distribution Management · 1997 · 134 citations
Saturation Point, International Marketing, Trade +20
Guanxi practice and Chinese buyer–supplier relationships: The buyer's perspective
Zhengyi Chen, Ying Huang, Brenda Sternquist · Industrial Marketing Management · 2011 · 125 citations
Supplier Relationship, East Asian Studies, Trade +5
Retailers’ foreign market entry decisions: An institutional perspective
Ying Huang, Brenda Sternquist · International Business Review · 2007 · 120 citations
Marketing, International Business Strategy, International Sales +7
The antecedents of in-store hoarding: measurement and application in the fast fashion retail environment
Sang‐Eun Byun, Brenda Sternquist · The International Review of Retail Distribution and Consumer Research · 2008 · 114 citations
Customer Satisfaction, Retailing Literature, Fashion Items +14
Retailer–buyer supplier relationships: The Japanese difference
Jae-Eun Chung, Brenda Sternquist, Zhengyi Chen · Journal of Retailing · 2006 · 83 citations
Supplier Relationship, Client-supplier Relationships, Business +6
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