12
Publications
960
Citations
11
H-Index
2013
Active since
Kimberly A. Whitler is an author at University of Virginia specializing in management, marketing, and strategic management.
Top concepts
ManagementMarketingBusinessStrategic ManagementBusiness StrategyMarketing ManagementBrand StrategyFirm PerformanceMarketing StrategyStrategy
Publications per year
2013–2023
12
12
Research in marketing strategy
Neil A. Morgan, Kimberly A. Whitler, Hui Feng et al. · Journal of the Academy of Marketing Science · 2018 · 313 citations · Full text
Rows per page
1–5 of 12