Concepedia

Hui Feng

HF

9

Publications

1.2K

Citations

9

H-Index

2008

Active since

Affiliations

Iowa State University(Current)

Indiana University Bloomington

University of Virginia

Indiana University

University of International Business and Economics

Hui Feng is an author at Iowa State University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementBusiness StrategyBrand StrategyFirm PerformanceMarketing ManagementBrandingBrand Management

Publications per year

2008–2023

9

Publications

9

Research in marketing strategy

Neil A. Morgan, Kimberly A. Whitler, Hui Feng et al. · Journal of the Academy of Marketing Science · 2018 · 313 citations · Full text

Management, Brand Strategy, Business +6

Marketing Department Power and Firm Performance

Hui Feng, Neil A. Morgan, Lopo L. Rego · Journal of Marketing · 2015 · 259 citations

Firm Performance, Brand Strategy, Education +16

Customer relationship management capabilities

Yonggui Wang, Hui Feng · Management Decision · 2012 · 207 citations

Customer Experience, Customer Satisfaction, Business Intelligence +16

Marketing Capabilities in International Marketing

Neil A. Morgan, Hui Feng, Kimberly A. Whitler · Journal of International Marketing · 2017 · 193 citations · Full text

Firm Performance, International Marketing, Brand Strategy +17

Firm capabilities and growth: the moderating role of market conditions

Hui Feng, Neil A. Morgan, Lopo L. Rego · Journal of the Academy of Marketing Science · 2016 · 169 citations

Resource-based View, Firm Performance, Management +10

Rows per page

1–5 of 9