Lopo L. Rego

The One Number You Need to Grow

Lopo L. Rego, Neil Morgan · Harvard business review · 2004 · 2.1K citations

Growth Theory, Population Development, Numeracy +1

Customer Satisfaction, Cash Flow, and Shareholder Value

Thomas S. Gruca, Lopo L. Rego · Journal of Marketing · 2005 · 746 citations

Customer Profitability, Customer Satisfaction, Shareholder Value +9

The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance

Neil A. Morgan, Lopo L. Rego · Marketing Science · 2006 · 496 citations

Total Quality Management, Customer Satisfaction, Marketing Analytics +18

Consumer-Based Brand Equity and Firm Risk

Lopo L. Rego, Matthew T. Billett, Neil A. Morgan · Journal of Marketing · 2009 · 324 citations

Firm Risk, Financial Risk Management, Risk Metric +19

Brand Portfolio Strategy and Firm Performance

Neil A. Morgan, Lopo L. Rego · Journal of Marketing · 2008 · 262 citations

Customer Satisfaction, Brand Portfolio Strategy, Brand Strategy +19