Lopo L. Rego - Concepedia

Concepedia

Author

Lopo L. Rego

Indiana University

Also Known As

Lopo L Rego, Lopo L. Rego, Lopo Leotte Rego, Lopo Rego

27

Publications

5.4K

Citations

18

H-Index

71

Concepts

All Affiliations

Indiana University University of Iowa Indiana University Bloomington Iowa State University University of Michigan

LL

About

Lopo L. Rego is an author at Indiana University specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	17	18	3.3K
2	Management	16	16	2.6K
3	Arts	1	1	11
4	Education	1	1	259
5	Accounting	1	1	746

Lopo L. Rego

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19

Publications

5.4K

Citations

18

H-Index

	Year	Citations
The One Number You Need to Grow Lopo L. Rego, Neil Morgan Harvard business review Growth TheoryPopulation DevelopmentNumeracyNumerical Competence	2004	2.1K
Customer Satisfaction, Cash Flow, and Shareholder Value Thomas S. Gruca, Lopo L. Rego Journal of Marketing Customer ProfitabilityCustomer SatisfactionShareholder ValueService QualityAccounting	2005	746
The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance Neil A. Morgan, Lopo L. Rego Marketing Science Total Quality ManagementCustomer SatisfactionMarketing AnalyticsCustomer Feedback DataPredicting Business Performance	2006	496
Consumer-Based Brand Equity and Firm Risk Lopo L. Rego, Matthew T. Billett, Neil A. Morgan Journal of Marketing Firm RiskFinancial Risk ManagementRisk MetricBrand StrategyConsumer Research	2009	324
Brand Portfolio Strategy and Firm Performance Neil A. Morgan, Lopo L. Rego Journal of Marketing Customer SatisfactionBrand Portfolio StrategyBrand StrategyConsumer ResearchBrand Portfolio	2008	262
Marketing Department Power and Firm Performance Hui Feng, Neil A. Morgan, Lopo L. Rego Journal of Marketing Firm PerformanceBrand StrategyEducationPerformance ManagementCorporate Strategy	2015	259
Reexamining the Market Share–Customer Satisfaction Relationship Lopo L. Rego, Neil A. Morgan, Claes Fornell Journal of Marketing Customer ProfitabilityRelationship MarketingCustomer SatisfactionConsumer Decision MakingConsumer Uncertainty	2013	230
Brand Portfolio Strategy and Firm Performance Neil A. Morgan, Lopo L. Rego Journal of Marketing Customer SatisfactionBrand Portfolio StrategyBrand StrategyConsumer ResearchBrand Portfolio	2009	200
What makes commercial Web pages popular? Utpal M. Dholakia, Lopo L. Rego European Journal of Marketing Online Customer BehaviorCommercial Home‐pagesAdvertisingContent MarketingDigital Marketing	1998	191
Firm capabilities and growth: the moderating role of market conditions Hui Feng, Neil A. Morgan, Lopo L. Rego Journal of the Academy of Marketing Science Resource-based ViewFirm PerformanceManagementBusinessDynamic Capability	2016	169

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