Concepedia

Thomas S. Gruca

TS

52

Publications

3K

Citations

27

H-Index

1988

Active since

Affiliations

University of Iowa(Current)

University of Illinois Urbana-Champaign

Chung-Ang University

York University

Winona State University

Thomas S. Gruca is an author at University of Iowa specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEconomicsFinanceBusiness StrategyConsumer ResearchStrategyEconomic AnalysisMarket Design

Publications per year

1988–2020

52

Publications

52

Customer Satisfaction, Cash Flow, and Shareholder Value

Thomas S. Gruca, Lopo L. Rego · Journal of Marketing · 2005 · 746 citations

Customer Profitability, Customer Satisfaction, Shareholder Value +9

Industrial Pricing: Theory and Managerial Practice

Peter M. Noble, Thomas S. Gruca · Marketing Science · 1999 · 297 citations

Economics, Pricing, Dynamic Pricing +14

Corporate Giving Behavior and Decision-Maker Social Consciousness

Leland Campbell, Charles S. Gulas, Thomas S. Gruca · Journal of Business Ethics · 1999 · 211 citations

Reducing Adverse Selection through Customer Relationship Management

Yong Cao, Thomas S. Gruca · Journal of Marketing · 2005 · 176 citations

Relationship Marketing, Customer Satisfaction, Lifetime Value +11

Internet Pricing, Price Satisfaction, and Customer Satisfaction

Yong Cao, Thomas S. Gruca, Bruce R. Klemz · International Journal of Electronic Commerce · 2003 · 123 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +15

Rows per page

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