Concepedia

Leland Campbell

LC

6

Publications

942

Citations

6

H-Index

1989

Active since

Affiliations

Stonehill College(Current)

Leland Campbell is an author at Stonehill College specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorEconomicsConsumer ChoiceBehavioral EconomicsConsumer UncertaintyConsumer Decision Making

Publications per year

1989–1999

6

Publications

6

Consumer “accomplices” in product counterfeiting: a demand side investigation

Peter Bloch, Ronald F. Bush, Leland Campbell · Journal of Consumer Marketing · 1993 · 371 citations

Consumer Uncertainty, Counterfeiting Problem, Consumer Research +17

Corporate Giving Behavior and Decision-Maker Social Consciousness

Leland Campbell, Charles S. Gulas, Thomas S. Gruca · Journal of Business Ethics · 1999 · 211 citations

Framing and Sales Promotions: The Characteristics of a ″Good Deal″

Leland Campbell, William D. Diamond · Journal of Consumer Marketing · 1990 · 142 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +19

The Use and Effect of Humor in Different Advertising Media

Marc G. Weinberger, Harlan E. Spotts, Leland Campbell et al. · Journal of Advertising Research · 1995 · 109 citations

Media Studies, Advertising, Different Advertising Media +15

The Framing of Sales Promotions: Effects on Reference Price Change

William D. Diamond, Leland Campbell · ACR North American Advances · 1989 · 97 citations

Behavioral Decision Making, Reference Price Change, Consumer Research +18

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