Concepedia

Ronald F. Bush

RF

17

Publications

1.2K

Citations

15

H-Index

1974

Active since

Affiliations

University of West Florida(Current)

University of Wisconsin–Madison

Louisiana State University

Ronald F. Bush is an author at University of West Florida specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingBlack StudiesRaceSocial SciencesOrganizational Behavior

Publications per year

1974–2013

17

Publications

17

Consumer “accomplices” in product counterfeiting: a demand side investigation

Peter Bloch, Ronald F. Bush, Leland Campbell · Journal of Consumer Marketing · 1993 · 371 citations

Consumer Uncertainty, Counterfeiting Problem, Consumer Research +17

Women Contrasted to Men in the Industrial Salesforce: Job Satisfaction, Values, Role Clarity, Performance, and Propensity to Leave

Paul Busch, Ronald F. Bush · Journal of Marketing Research · 1978 · 145 citations

Remedies for product counterfeiting

Ronald F. Bush, Peter Bloch, Scott Dawson · Business Horizons · 1989 · 132 citations

Engineering, Verification, Product Counterfeiting +5

The Self-Image/Store Image Matching Process: An Empirical Test

B STERN, Ronald F. Bush, Joseph F. Hair · The Journal of Business · 1977 · 87 citations

Engineering, Consumer Study, Biometrics +25

Consumers’ Level of Prejudice and Response to Black Models in Advertisements

Ronald F. Bush, Joseph F. Hair, Paul Solomon · Journal of Marketing Research · 1979 · 71 citations

Behavioral Sciences, Advertising, Consumer Decision Making +15

Rows per page

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