Concepedia

B STERN

BS

1

Publications

87

Citations

1

H-Index

1977

Active since

B STERN is an author specializing in computer vision, consumer decision making, and interactive marketing.

Top concepts

Publications per year

1977–1977

1

Publications

1

The Self-Image/Store Image Matching Process: An Empirical Test

B STERN, Ronald F. Bush, Joseph F. Hair · The Journal of Business · 1977 · 87 citations

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