Concepedia

William D. Diamond

WD

18

Publications

1.1K

Citations

17

H-Index

1980

Active since

Affiliations

University of Massachusetts Amherst(Current)

University of South Carolina

William D. Diamond is an author at University of Massachusetts Amherst specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBehavioral ScienceBehavioral Decision MakingAdvertisingSocial SciencesBehavioral Economics

Publications per year

1980–2018

18

Publications

18

Are today's Millennials splintering into a new generational cohort? Maybe!

Kathleen Debevec, Charles D. Schewe, Thomas J. Madden et al. · Journal of Consumer Behaviour · 2013 · 149 citations

Multigenerational Workforce, Social Stratification, Social Change +19

Framing and Sales Promotions: The Characteristics of a ″Good Deal″

Leland Campbell, William D. Diamond · Journal of Consumer Marketing · 1990 · 142 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +19

The Framing of Sales Promotions: Effects on Reference Price Change

William D. Diamond, Leland Campbell · ACR North American Advances · 1989 · 97 citations

Behavioral Decision Making, Reference Price Change, Consumer Research +18

Extending Models of Prosocial Behavior to Explain University Alumni Contributions<sup>1</sup>

William D. Diamond, Rajiv Kashyap · Journal of Applied Social Psychology · 1997 · 95 citations

Social Psychology, Educational Psychology, Education +20

Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?

Shabnam H. A. Zanjani, William D. Diamond, Kwong Chan · Journal of Advertising · 2011 · 94 citations

Ad Clutter, Targeted Advertising, Consumer Research +16

Rows per page

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