23
Publications
3K
Citations
17
H-Index
1996
Active since
Rajiv Kashyap is an author at William Paterson University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessEngineeringEducationCorporate Social ResponsibilityBusiness StrategyConsumer ResearchCorporate ResponsesBusiness Intelligence
Publications per year
1996–2023
23
23
Enhancing Knowledge Development in Marketing
Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj et al. · 2010 · 334 citations
Marketing Analytics, Customer Satisfaction, Business Intelligence +13
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