Concepedia

Jill Avery

JA

Statistics

Publications

14

Citations

1.8K

H-Index

13

Active since

2009

Affiliations

Simmons University(Current)

Harvard University

Jill Avery is an author at Simmons University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessFashionAdvertisingBrand StrategyBrand AwarenessBrand ManagementCustomer Satisfaction

Publications per year

2009–2014

14

Publications

14

The uninvited brand

Susan Fournier, Jill Avery · Business Horizons · 2011 · 661 citations

Uninvited Brand, Advertising, Personal Branding +10

Enhancing Knowledge Development in Marketing

Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj et al. · 2010 · 334 citations

Marketing Analytics, Customer Satisfaction, Business Intelligence +13

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

Neeru Paharia, Anat Keinan, Jill Avery et al. · Journal of Consumer Research · 2010 · 285 citations

Defending the markers of masculinity: Consumer resistance to brand gender-bending

Jill Avery · International Journal of Research in Marketing · 2012 · 148 citations

Gender Identity, Consumer Culture, Gender Theory +9

Positioning Brands against Large Competitors to Increase Sales

Neeru Paharia, Jill Avery, Anat Keinan · Journal of Marketing Research · 2014 · 99 citations

Consumer Uncertainty, Digital Marketing, Large Competitor +22

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