Concepedia

Susan Fournier

SF

40

Publications

7.2K

Citations

26

H-Index

1991

Active since

Affiliations

Boston University(Current)

Susan Fournier is an author at Boston University specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessBrand StrategyBrand ManagementBrand AwarenessBrand DevelopmentBrand EquityConsumer Behavior

Publications per year

1991–2021

40

Publications

40

Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies

David Glen Mick, Susan Fournier · Journal of Consumer Research · 1998 · 1.2K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Susan Fournier · Journal of Consumer Research · 1998 · 790 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +21

Preventing the premature death of relationship marketing.

Susan Fournier, Susan Dobscha, David Glen Mick · PubMed · 1998 · 674 citations

Premature Death, Relationship Marketing, Customer Satisfaction +12

The uninvited brand

Susan Fournier, Jill Avery · Business Horizons · 2011 · 661 citations

Uninvited Brand, Advertising, Personal Branding +10

Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships

Susan Fournier, Julie L. Yao · International Journal of Research in Marketing · 1997 · 655 citations

Marketing, Relationship Marketing, Management +11

Rows per page

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