Concepedia

Julie L. Yao

JL

1

Publications

655

Citations

1

H-Index

1997

Active since

Affiliations

Dana-Farber/Harvard Cancer Center(Current)

Julie L. Yao is an author at Dana-Farber/Harvard Cancer Center specializing in brand strategy, business, and consumer research.

Top concepts

BusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

1997–1997

1

Publications

1

Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships

Susan Fournier, Julie L. Yao · International Journal of Research in Marketing · 1997 · 655 citations

Marketing, Relationship Marketing, Management +11

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