Concepedia

David Glen Mick

DG

Statistics

Publications

42

Citations

9.3K

H-Index

31

Active since

1986

Affiliations

University of Virginia(Current)

University of Wisconsin–Madison

Santa Clara University

David Glen Mick is an author at University of Virginia specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBehavioral Decision MakingBusinessCustomer SatisfactionConsumer Decision MakingAdvertisingSocial Sciences

Publications per year

1986–2021

42

Publications

42

Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies

David Glen Mick, Susan Fournier · Journal of Consumer Research · 1998 · 1.2K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance

David Glen Mick · Journal of Consumer Research · 1986 · 731 citations

Consumer Study, Consumer Research, Communication +20

Figures of Rhetoric in Advertising Language

Edward F. McQuarrie, David Glen Mick · Journal of Consumer Research · 1996 · 682 citations

Preventing the premature death of relationship marketing.

Susan Fournier, Susan Dobscha, David Glen Mick · PubMed · 1998 · 674 citations

Premature Death, Relationship Marketing, Customer Satisfaction +12

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

Edward F. McQuarrie, David Glen Mick · Journal of Consumer Research · 1999 · 640 citations

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