Concepedia

David Glen Mick

DG

Statistics

Publications

43

Citations

9.4K

H-Index

31

Active since

1986

Affiliations

University of Virginia(Current)

University of Wisconsin–Madison

Santa Clara University

David Glen Mick is an author at University of Virginia specializing in marketing, consumer behavior, and business.

Publications per year

1986–2024

43

Publications

43

Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies

David Glen Mick, Susan Fournier · Journal of Consumer Research · 1998 · 1.3K citations

Social Sciences, Psychology, Social Psychology +16

Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance

David Glen Mick · Journal of Consumer Research · 1986 · 738 citations

Social Sciences, Communication, Marketing +17

Figures of Rhetoric in Advertising Language

Edward F. McQuarrie, David Glen Mick · Journal of Consumer Research · 1996 · 689 citations

Humanities, Communication, Marketing +12

Preventing the premature death of relationship marketing.

Susan Fournier, Susan Dobscha, David Glen Mick · PubMed · 1998 · 674 citations

Business, Marketing, Marketing Management +12

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

Edward F. McQuarrie, David Glen Mick · Journal of Consumer Research · 1999 · 650 citations

Social Sciences, Communication, Marketing +15

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