Raj Agnihotri

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Kevin J. Trainor, James “Mick” Andzulis, Adam Rapp et al. · Journal of Business Research · 2013 · 860 citations

Business, Marketing, Marketing Management +13

Social media: Influencing customer satisfaction in B2B sales

Raj Agnihotri, Rebecca Dingus, Michael Y. Hu et al. · Industrial Marketing Management · 2015 · 564 citations

Business, Marketing, Marketing Management +15

Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation

Raj Agnihotri, Prabakar Kothandaraman, Rajiv Kashyap et al. · Journal of Personal Selling and Sales Management · 2012 · 306 citations

Management, Marketing, Marketing Management +17

Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

Adam Rapp, Kevin J. Trainor, Raj Agnihotri · Journal of Business Research · 2009 · 245 citations

Business, Marketing, Marketing Management +14

Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler

Omar S. Itani, Raj Agnihotri, Rebecca Dingus · Industrial Marketing Management · 2017 · 243 citations · Full text

Business, Marketing, Marketing Management +14