Concepedia

Rebecca Dingus

RD

5

Publications

829

Citations

5

H-Index

2015

Active since

Affiliations

Central Michigan University(Current)

The University of Texas at Arlington

Kent State University

Rebecca Dingus is an author at Central Michigan University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementSocial MediaDigital MarketingForecastingSales ManagementConsumer BehaviorConsumer ResearchBusiness Analytics

Publications per year

2015–2024

5

Publications

5

Social media: Influencing customer satisfaction in B2B sales

Raj Agnihotri, Rebecca Dingus, Michael Y. Hu et al. · Industrial Marketing Management · 2015 · 551 citations

Customer Satisfaction, Social Media, Digital Marketing +6

Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler

Omar S. Itani, Raj Agnihotri, Rebecca Dingus · Industrial Marketing Management · 2017 · 238 citations · Full text

Online Customer Behavior, Social Media Use, Social Media +12

An exploration of sales forecasting: sales manager and salesperson perspectives

Jeffrey Allen Hoyle, Rebecca Dingus, Jan Wilson · Journal of Marketing Analytics · 2020 · 16 citations

Forecasting Methodology, Sales Management, Predictive Analytics +8

CHOOSE YOUR WORDS CAREFULLY: AN EXERCISE TO INTRODUCE ARTIFICIAL INTELLIGENCE TO THE MARKETING CLASSROOM USING TONE ANALYSIS

Rebecca Dingus, Hulda G. Black · Marketing Education Review · 2020 · 13 citations

SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS

Alex Milovic, Moumita Das Gyomlai, Brian I. Spaid et al. · Marketing Education Review · 2024 · 11 citations

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