Concepedia
Statistics
Publications
10
Citations
499
H-Index
Active since
2011
Affiliations
Marquette University(Current)
University of Tennessee at Knoxville
Mississippi State University
University of Toledo
Brian I. Spaid is an author at Marquette University specializing in business, consumer behavior, and marketing.
Publications per year
2011–2024
Service failure and recovery in using technology-based self-service: effects on user attributions and satisfaction
Pratibha A. Dabholkar, Brian I. Spaid · Service Industries Journal · 2011 · 131 citations · Full text
Business, Information Systems, Social Psychology +17
Timeliness, transparency, and trust: A framework for managing online customer complaints
Jennifer L. Stevens, Brian I. Spaid, Michael Breazeale et al. · Business Horizons · 2018 · 110 citations
Business, Marketing, Marketing Management +12
The Meaning of Shopping Experiences Augmented By Mobile Internet Devices
Brian I. Spaid, Daniel J. Flint · The Journal of Marketing Theory and Practice · 2014 · 72 citations
Business, Marketing, Retail Management +17
Tell it like it is: The effects of differing responses to negative online reviews
Carol L. Jones, Jennifer L. Stevens, Michael Breazeale et al. · Psychology and Marketing · 2018 · 59 citations
Business, Marketing, Marketing Management +17
Exploring the sources of design innovations: Insights from the computer, communications and audio equipment industries
Sujan M. Dan, Brian I. Spaid, Charles H. Noble · Research Policy · 2018 · 37 citations
Arts, Design, Innovation Management +7
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