Concepedia

Charles H. Noble

CH

36

Publications

4.4K

Citations

26

H-Index

1995

Active since

Affiliations

University of Tennessee at Knoxville(Current)

Arizona State University

University of Mississippi

San Francisco State University

Charles H. Noble is an author at University of Tennessee at Knoxville specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementConsumer ResearchInnovationBrandingBrand StrategyCustomer Satisfaction

Publications per year

1995–2024

36

Publications

36

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications

Charles H. Noble, Rajiv K. Sinha, Ajith Kumar · Journal of Marketing · 2002 · 1K citations

Market Orientation, Firm Performance, Brand Strategy +19

The influence of C2C communications in online brand communities on customer purchase behavior

Mavis Adjei, Stephanie Noble, Charles H. Noble · Journal of the Academy of Marketing Science · 2009 · 557 citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +14

The Eclectic Roots of Strategy Implementation Research

Charles H. Noble · Journal of Business Research · 1999 · 498 citations

Strategy Theory, Project Management, Management +6

Implementing Marketing Strategies: Developing and Testing a Managerial Theory

Charles H. Noble, Michael P. Mokwa · Journal of Marketing · 1999 · 420 citations

Brand Strategy, Strategic Practice, Competitive Advantage +17

Exploring the relationships among liminal transitions, symbolic consumption, and the extended self

Charles H. Noble, Beth Ann Walker · Psychology and Marketing · 1997 · 234 citations

Rows per page

1–5 of 36