Concepedia

Michael P. Mokwa

MP

Statistics

Publications

14

Citations

2.3K

H-Index

14

Active since

1985

Affiliations

Arizona State University(Current)

Texas A&M University

Wallace Laboratories

Simon Fraser University

Michael P. Mokwa is an author at Arizona State University specializing in marketing, business, and marketing strategy.

Publications per year

1985–1999

14

Publications

14

Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study

Jeffrey S. Conant, Michael P. Mokwa, P. Rajan Varadarajan · Strategic Management Journal · 1990 · 966 citations

Business, Strategic Management, Strategy +17

Implementing Marketing Strategies: Developing and Testing a Managerial Theory

Charles H. Noble, Michael P. Mokwa · Journal of Marketing · 1999 · 421 citations

Business, Marketing, Marketing Management +9

SERV∗OR: A managerial measure of organizational service-orientation

Richard S. Lytle, Peter W. Hom, Michael P. Mokwa · Journal of Retailing · 1998 · 400 citations

Management, Organizational Behavior, Organizations +11

Implementing Marketing Strategies: Developing and Testing a Managerial Theory

Charles H. Noble, Michael P. Mokwa · Journal of Marketing · 1999 · 137 citations

Business, Marketing, Marketing Management +9

The Politics of Marketing: Analyzing the Parallel Political Marketplace

Michael D. Hutt, Michael P. Mokwa, Stanley J. Shapiro · Journal of Marketing · 1986 · 73 citations

Social Sciences, Marketing, Political Science +10

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