Concepedia
Statistics
Publications
14
Citations
2.3K
H-Index
Active since
1985
Affiliations
Arizona State University(Current)
Texas A&M University
Wallace Laboratories
Simon Fraser University
Michael P. Mokwa is an author at Arizona State University specializing in management, marketing, and business.
Top concepts
ManagementBusinessMarketingMarketing StrategyBusiness StrategyMarketing ManagementStrategic ManagementBrand StrategyMarketing CommunicationStrategy
Publications per year
1985–1999
Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study
Jeffrey S. Conant, Michael P. Mokwa, P. Rajan Varadarajan · Strategic Management Journal · 1990 · 965 citations
Strategic Types, Brand Strategy, Strategic Practice +19
Implementing Marketing Strategies: Developing and Testing a Managerial Theory
Charles H. Noble, Michael P. Mokwa · Journal of Marketing · 1999 · 420 citations
Brand Strategy, Strategic Practice, Competitive Advantage +17
SERV∗OR: A managerial measure of organizational service-orientation
Richard S. Lytle, Peter W. Hom, Michael P. Mokwa · Journal of Retailing · 1998 · 398 citations
Management, Business, Organizational Behavior +2
Charles H. Noble, Michael P. Mokwa · Journal of Marketing · 1999 · 132 citations
Performance Management, Empirical Grounding, Strategic Performance +13
The Politics of Marketing: Analyzing the Parallel Political Marketplace
Michael D. Hutt, Michael P. Mokwa, Stanley J. Shapiro · Journal of Marketing · 1986 · 73 citations
Business-government Relation, Marketing Function, Favorable Exchange Agreements +12
1–5 of 14