Stanley J. Shapiro

Marketing Performance Assessment

Stanley J. Shapiro, Thomas V. Bonoma, Bruce H. Clark · Journal of Marketing · 1990 · 179 citations

Grand Expectations: The United States, 1945-1974

Stanley J. Shapiro, James T. Patterson · Michigan Historical Review · 1997 · 112 citations

Social Sciences, Economics, History +13

The Politics of Marketing: Analyzing the Parallel Political Marketplace

Michael D. Hutt, Michael P. Mokwa, Stanley J. Shapiro · Journal of Marketing · 1986 · 73 citations

Social Sciences, Marketing, Political Science +10

Marketing <i>and</i> Public Policy: Transformative Research in Developing Markets

Clifford J. Shultz, Rohit Deshpandé, T. Bettina Cornwell et al. · Journal of Public Policy & Marketing · 2012 · 58 citations · Full text

Business, Marketing, Marketing Management +11

Markets and Marketing in Developing Economies

Stanley J. Shapiro, Reed Moyer, Stanley C. Hollander · Journal of Marketing · 1970 · 51 citations

Social Sciences, Economics, Marketing +10