Statistics
Publications
6
Citations
146
H-Index
6
Active since
1965
Affiliations
Michigan State University(Current)
Reed Moyer is an author at Michigan State University specializing in economics, economic development marketing, and marketing management.
Publications per year
1965–1973
6
6
Markets and Marketing in Developing Economies
Stanley J. Shapiro, Reed Moyer, Stanley C. Hollander · Journal of Marketing · 1970 · 51 citations
Reed Moyer · Journal of Marketing Research · 1968 · 32 citations
Reed Moyer · Journal of Marketing Research · 1968 · 19 citations
Macro Marketing: A Social Perspective
Anthony F. McGann, Reed Moyer · Journal of Marketing · 1973 · 18 citations
Marketing in economic development
Reed Moyer · Medical Entomology and Zoology · 1965 · 16 citations
1–5 of 6