Statistics
Publications
27
Citations
1.6K
H-Index
17
Active since
1953
Stanley C. Hollander is an author at Michigan State University specializing in marketing, business, and marketing strategy.
Publications per year
1953–2005
27
27
Distribution Channels: Behavioral Dimensions
Stanley C. Hollander, Louis W. Stern · Journal of Marketing · 1970 · 315 citations
Stanley C. Hollander · Journal of Marketing · 1960 · 233 citations
Periodization in Marketing History
Stanley C. Hollander, Kathleen M. Rassuli, D.G. Brian Jones et al. · Journal of Macromarketing · 2005 · 181 citations
Desire-Induced, Innate, Insatiable?
Kathleen M. Rassuli, Stanley C. Hollander · Journal of Macromarketing · 1986 · 121 citations
Barbara Unger, Stanley C. Hollander · Journal of Marketing · 1971 · 112 citations
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