Concepedia

Kathleen M. Rassuli

KM

8

Publications

424

Citations

8

H-Index

1986

Active since

Affiliations

Michigan State University(Current)

Kathleen M. Rassuli is an author at Michigan State University specializing in marketing, business, and consumer research.

Top concepts

MarketingBusinessManagementConsumer ResearchBehavioral Decision MakingArtsBusiness HistoryConsumer CultureHealthCulture

Publications per year

1986–2005

8

Publications

8

Periodization in Marketing History

Stanley C. Hollander, Kathleen M. Rassuli, D.G. Brian Jones et al. · Journal of Macromarketing · 2005 · 178 citations

Advertising, Business History, History Of Marketing +10

Desire-Induced, Innate, Insatiable?

Kathleen M. Rassuli, Stanley C. Hollander · Journal of Macromarketing · 1986 · 121 citations

Consumer Economics, Behavioral Decision Making, Affective Neuroscience +19

Shopping with other People's Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making <sup/>

Stanley C. Hollander, Kathleen M. Rassuli · Journal of Marketing · 1999 · 37 citations

An assessment of direct farm‐to‐table food marketing in the USA

Michael J. Tippins, Kathleen M. Rassuli, Stanley C. Hollander · International Journal of Retail & Distribution Management · 2002 · 29 citations

Local Food Systems, Agricultural Marketing, Food Marketing +15

A New Perspective on Choice

Kathleen M. Rassuli, Gilbert D. Harrell · ACR North American Advances · 1990 · 18 citations

Choice Model, Behavioral Decision Making, Choice Theory +6

Rows per page

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