Bruce H. Clark

Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

Neil A. Morgan, Bruce H. Clark, Rich Gooner · Journal of Business Research · 2002 · 283 citations

Performance Measure, Performance Assessment, Management +7

Marketing Performance Measures: History and Interrelationships

Bruce H. Clark · Journal of Marketing Management · 1999 · 280 citations

Marketing Analytics, Customer Satisfaction, Marketing Inputs +13

Dashboards as a Service

Koen Pauwels, Tim Ambler, Bruce H. Clark et al. · Journal of Service Research · 2009 · 239 citations

Marketing Analytics, A A Service, Digital Marketing +19

Managerial Identification of Competitors

Bruce H. Clark, David B. Montgomery · Journal of Marketing · 1999 · 201 citations

Management, Business, Competitor Analysis +10

Marketing Performance Assessment

Stanley J. Shapiro, Thomas V. Bonoma, Bruce H. Clark · Journal of Marketing · 1990 · 179 citations

Marketing Analytics, Customer Satisfaction, Performance Assessment +3