Bruce H. Clark - Concepedia

Author

Bruce H. Clark

Northeastern University

Also Known As

B. Clark, Bruce Clark, Bruce H Clark, Bruce H. Clark, Charles Noble

Publications

2.3K

Citations

H-Index

Concepts

All Affiliations

Northeastern University Stanford University Universidad del Noreste Catholic University of America London Business School

About

Bruce H. Clark is an author at Northeastern University specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	14	15	1.8K
2	Management	14	15	1.9K
3	Health Sciences	1	1	36
4	Law	1	1	22
5	Social Sciences	1	1	59

Bruce H. Clark

Publications

Citations

H-Index

Page 1

	Year	Citations
Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives Neil A. Morgan, Bruce H. Clark, Rich Gooner Journal of Business Research Performance MeasurePerformance AssessmentManagementMarketing AuditsBusiness	2002	283
Marketing Performance Measures: History and Interrelationships Bruce H. Clark Journal of Marketing Management Marketing AnalyticsCustomer SatisfactionMarketing InputsNon-financial Output MeasuresMarketing Community	1999	280
Dashboards as a Service Koen Pauwels, Tim Ambler, Bruce H. Clark, Journal of Service Research Marketing AnalyticsA A ServiceDigital MarketingService MonitoringBusiness Analytics	2009	239
Managerial Identification of Competitors Bruce H. Clark, David B. Montgomery Journal of Marketing ManagementBusinessCompetitor AnalysisBusiness StrategyStrategy	1999	201
Marketing Performance Assessment Stanley J. Shapiro, Thomas V. Bonoma, Bruce H. Clark Journal of Marketing Marketing AnalyticsCustomer SatisfactionPerformance AssessmentManagementMarketing Management	1990	179
Deterrence, Reputations, and Competitive Cognition Bruce H. Clark, David B. Montgomery Management Science Evolutionary Game TheoryBehavioral Decision MakingGame TheoryReputation ManagementMba Students	1998	178
Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction Bruce H. Clark Journal of Strategic Marketing Marketing AnalyticsCustomer SatisfactionPerformance ManagementManagement EffectivenessPerceived Performance	2000	135
An Information Processing Model of Marketing Performance Measurement Bruce H. Clark, Andrew V. Abela, Tim Ambler The Journal of Marketing Theory and Practice Marketing AnalyticsCustomer SatisfactionPerformance ManagementInformation DisseminationDigital Marketing	2006	106
Managerial Identification of Competitors Bruce H. Clark, David B. Montgomery Journal of Marketing ManagementBusinessCompetitor AnalysisBusiness StrategyManagerial Identification	1999	85
Marketing performance measurement: evolution of research and practice Bruce H. Clark, Tim Ambler International Journal of Business Performance Management Marketing AnalyticsCustomer SatisfactionPerformance MeasurePsm PerformanceManagement	2001	76

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