Concepedia

Author

Rich Gooner

University of North Carolina at Chapel Hill

Also Known As

Rich Gooner

1

Publications

283

Citations

1

H-Index

5

Concepts

All Affiliations

University of North Carolina at Chapel Hill
RG

About

Rich Gooner is an author at University of North Carolina at Chapel Hill specializing in performance measurement systems, business, and marketing insights.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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283

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Management

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283

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Marketing

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Marketing Insights

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283

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Performance Measurement Systems

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283

Rich Gooner

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1

Publications

283

Citations

1

H-Index

YearCitations

Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

Neil A. Morgan, Bruce H. Clark, Rich Gooner

Journal of Business Research

2002

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