Concepedia

Rich Gooner

RG

1

Publications

283

Citations

1

H-Index

2002

Active since

Affiliations

University of North Carolina at Chapel Hill(Current)

Rich Gooner is an author at University of North Carolina at Chapel Hill specializing in performance measurement systems, business, and marketing insights.

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Publications per year

2002–2002

1

Publications

1

Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

Neil A. Morgan, Bruce H. Clark, Rich Gooner · Journal of Business Research · 2002 · 283 citations

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