Concepedia
Statistics
Publications
39
Citations
5.1K
H-Index
23
Active since
1969
Affiliations
University of Pittsburgh(Current)
Albany State University
University at Albany, State University of New York
The Ohio State University
University of Miami
Thomas V. Bonoma is an author at University of Pittsburgh specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingSocial SciencesBehavioral Decision MakingBehavioral ScienceConsumer ResearchPsychologySocial BehaviorBehavioral Economics
Publications per year
1969–1990
Case Research in Marketing: Opportunities, Problems, and a Process
Thomas V. Bonoma · Journal of Marketing Research · 1985 · 1.3K citations
Empirical Case Study, Management, Business +14
Thomas V. Bonoma · Journal of Marketing Research · 1985 · 720 citations
Management, Business, Case Research +5
Managing Organizational Conflict: A Model for Diagnosis and Intervention
Afzalur Rahim, Thomas V. Bonoma · Psychological Reports · 1979 · 637 citations
Organizational Issue, Organizational Structure Factors, Organizational Communication +12
The Buying Center: Structure and Interaction Patterns
Wesley J. Johnston, Thomas V. Bonoma · Journal of Marketing · 1981 · 438 citations
Customer Satisfaction, Consumer Research, Production Management +17
Cognitive dissonance: Private ratiocination or public spectacle?
James T. Tedeschi, Barry R. Schlenker, Thomas V. Bonoma · American Psychologist · 1971 · 427 citations
Cognitive Dissonance, Social Psychology, Public Sphere +3
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