Concepedia

Thomas V. Bonoma

TV

39

Publications

5.1K

Citations

23

H-Index

1969

Active since

Affiliations

University of Pittsburgh(Current)

Albany State University

University at Albany, State University of New York

The Ohio State University

University of Miami

Thomas V. Bonoma is an author at University of Pittsburgh specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingSocial SciencesBehavioral Decision MakingBehavioral ScienceConsumer ResearchPsychologySocial BehaviorBehavioral Economics

Publications per year

1969–1990

39

Publications

39

Case Research in Marketing: Opportunities, Problems, and a Process

Thomas V. Bonoma · Journal of Marketing Research · 1985 · 1.3K citations

Empirical Case Study, Management, Business +14

Case Research in Marketing: Opportunities, Problems, and a Process

Thomas V. Bonoma · Journal of Marketing Research · 1985 · 720 citations

Management, Business, Case Research +5

Managing Organizational Conflict: A Model for Diagnosis and Intervention

Afzalur Rahim, Thomas V. Bonoma · Psychological Reports · 1979 · 637 citations

Organizational Issue, Organizational Structure Factors, Organizational Communication +12

The Buying Center: Structure and Interaction Patterns

Wesley J. Johnston, Thomas V. Bonoma · Journal of Marketing · 1981 · 438 citations

Customer Satisfaction, Consumer Research, Production Management +17

Cognitive dissonance: Private ratiocination or public spectacle?

James T. Tedeschi, Barry R. Schlenker, Thomas V. Bonoma · American Psychologist · 1971 · 427 citations

Cognitive Dissonance, Social Psychology, Public Sphere +3

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