Concepedia

Jeffrey S. Conant

JS

18

Publications

2.1K

Citations

15

H-Index

1985

Active since

Affiliations

Texas A&M University(Current)

California State University, Sacramento

Arizona State University

University of Central Florida

Mitchell Institute

Jeffrey S. Conant is an author at Texas A&M University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessMarketing StrategyEducationMarketing ManagementCustomer SatisfactionConsumer ResearchMarketing CommunicationTeaching

Publications per year

1985–2011

18

Publications

18

Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study

Jeffrey S. Conant, Michael P. Mokwa, P. Rajan Varadarajan · Strategic Management Journal · 1990 · 965 citations

Strategic Types, Brand Strategy, Strategic Practice +19

Entrepreneurial Orientation, Distinctive Marketing Competencies And Organizational Performance

Denise T. Smart, Jeffrey S. Conant · Journal of Applied Business Research (JABR) · 2011 · 402 citations · Full text

Customer Satisfaction, Entrepreneurial Phenomenon, Organizational Characteristic +12

Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated

Denise T. Smart, Craig A. Kelley, Jeffrey S. Conant · Journal of Marketing Education · 1999 · 158 citations

Digital Marketing, Education, Marketing Discipline +21

A framework for conducting a services marketing audit

Leonard L. Berry, Jeffrey S. Conant · Journal of the Academy of Marketing Science · 1991 · 101 citations

Auditing, Customer Satisfaction, Continuous Auditing +6

Mastering the Art of Teaching: Pursuing Excellence in a New Millennium

Denise T. Smart, Craig A. Kelley, Jeffrey S. Conant · Journal of Marketing Education · 2003 · 69 citations

Student Teaching, Faculty Professional Development, New Millennium +17

Rows per page

1–5 of 18