Concepedia

Craig A. Kelley

CA

19

Publications

1.1K

Citations

16

H-Index

1985

Active since

Affiliations

California State University, Sacramento(Current)

Texas A&M University

Arizona State University

California State University System

Craig A. Kelley is an author at California State University, Sacramento specializing in marketing, management, and education.

Top concepts

MarketingManagementEducationMarketing StrategyBusinessMarketing CommunicationCustomer SatisfactionMarketing ManagementConsumer BehaviorConsumer Research

Publications per year

1985–2007

19

Publications

19

Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated

Denise T. Smart, Craig A. Kelley, Jeffrey S. Conant · Journal of Marketing Education · 1999 · 158 citations

Digital Marketing, Education, Marketing Discipline +21

Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions

Craig A. Kelley, Ralph M. Gaedeke · Journal of Marketing Education · 1990 · 119 citations

Marketing Analytics, Customer Satisfaction, Education +18

Introducing Professional and Career Development Skills in the Marketing Curriculum

Craig A. Kelley, Claudia M. Bridges · Journal of Marketing Education · 2005 · 104 citations

Marketing Curriculum, Marketing Graduates, Career Development Skills +10

An Investigation of Consumer Product Warranties as Market Signals of Product Reliability

Craig A. Kelley · Journal of the Academy of Marketing Science · 1988 · 83 citations

Reliability, Customer Satisfaction, Consumer Product Safety +12

Transforming the Marketing Curriculum Using Problem-Based Learning: A Case Study

Lynda Keng-Neo Wee, Megan Alexandria, Megan Yih Chyn A. Kek et al. · Journal of Marketing Education · 2003 · 74 citations

Problem-based Learning, Marketing Curriculum, Temasek Polytechnic +9

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