Concepedia

Denise T. Smart

DT

18

Publications

1.3K

Citations

15

H-Index

1988

Active since

Affiliations

Texas A&M University(Current)

University of Nebraska at Omaha

Wichita State University

Mitchell Institute

University of Memphis

Denise T. Smart is an author at Texas A&M University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEducationMarketing StrategyMarketing ManagementConsumer BehaviorMarketing CommunicationTeacher Education

Publications per year

1988–2011

18

Publications

18

Entrepreneurial Orientation, Distinctive Marketing Competencies And Organizational Performance

Denise T. Smart, Jeffrey S. Conant · Journal of Applied Business Research (JABR) · 2011 · 402 citations · Full text

Customer Satisfaction, Entrepreneurial Phenomenon, Organizational Characteristic +12

Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated

Denise T. Smart, Craig A. Kelley, Jeffrey S. Conant · Journal of Marketing Education · 1999 · 158 citations

Digital Marketing, Education, Marketing Discipline +21

Fostering social cohesion in universities : Bridging the cultural divide

Denise T. Smart, Simone Volet, G. Ang · Murdoch Research Repository (Murdoch University) · 2000 · 105 citations · Full text

International Students, Culture, Student Culture +14

Generic retailing types, distinctive marketing competencies, and competitive advantage

Jeffery S. Conant, Denise T. Smart, Roberto Solano‐Méndez · Journal of Retailing · 1993 · 92 citations

Generic Retailing Types, Management, Consumer Research +3

Sports Marketing: A New Ball Game with New Rules

John Burnett, Anil Menon, Denise T. Smart · Journal of Advertising Research · 1993 · 85 citations

Advertising, Management, Sport Business +4

Rows per page

1–5 of 18