Jeffery S. Conant is an author at Texas A&M University specializing in business, marketing, and customer satisfaction.
Top concepts
BusinessMarketingManagementCustomer SatisfactionAuditingMedia MarketingAudit RegulationSocial MarketingConsumer BehaviorConsumer Research
Publications per year
1991–1993
3
3
Success-producer and failure-preventer marketing skills: A social learning theory interpretation
Daryl McKee, Jeffery S. Conant, P. Rajan Varadarajan et al. · Journal of the Academy of Marketing Science · 1992 · 56 citations
Customer Satisfaction, Media Marketing, Failure-preventer Marketing Skills +8
Rows per page
1–3 of 3