Concepedia
Statistics
Publications
66
Citations
15.1K
H-Index
47
Active since
1981
Affiliations
Texas A&M University(Current)
Mitchell Institute
College of Business Administration
Emory University
University of Massachusetts Amherst
P. Rajan Varadarajan is an author at Texas A&M University specializing in business, marketing, and marketing strategy.
Publications per year
1981–2023
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
P. Rajan Varadarajan, Anil Menon · Journal of Marketing · 1988 · 1.7K citations
Management, Marketing, Marketing Management +13
First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions
Roger A. Kerin, P. Rajan Varadarajan, Robert A. Peterson · Journal of Marketing · 1992 · 981 citations
Business, Marketing, Marketing Management +16
Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study
Jeffrey S. Conant, Michael P. Mokwa, P. Rajan Varadarajan · Strategic Management Journal · 1990 · 966 citations
Business, Strategic Management, Strategy +17
Research on corporate diversification: A synthesis
Vasudevan Ramanujam, P. Rajan Varadarajan · Strategic Management Journal · 1989 · 800 citations
Business, Strategic Management, Strategy +7
Strategic Alliances: A Synthesis of Conceptual Foundations
P. Rajan Varadarajan · Journal of the Academy of Marketing Science · 1995 · 642 citations
Management, Strategic Management, Strategy +14
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