Anil Menon

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

P. Rajan Varadarajan, Anil Menon · Journal of Marketing · 1988 · 1.7K citations

Management, Marketing, Marketing Management +13

Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy

Ajay Menon, Anil Menon · Journal of Marketing · 1997 · 984 citations

Business, Marketing, Strategy +10

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam et al. · Journal of Marketing · 1999 · 615 citations

Management, Marketing, Marketing Management +12

A Model of Marketing Knowledge Use within Firms

Anil Menon, P. Rajan Varadarajan · Journal of Marketing · 1992 · 596 citations

Management, Marketing, Marketing Management +13

The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships

Anil Menon, Sundar G. Bharadwaj, Ryan T. Howell · Journal of the Academy of Marketing Science · 1996 · 483 citations

Business, Marketing, Marketing Management +9