Concepedia

Ajay Menon

AM

15

Publications

2.9K

Citations

14

H-Index

1994

Active since

Affiliations

Colorado State University(Current)

The University of Melbourne

University of Mannheim

Weill Cornell Medicine

University of North Texas

Ajay Menon is an author at Colorado State University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementMarketing StrategyConsumer ResearchIndustrial DesignProduct ManagementNew Product Development

Publications per year

1994–2021

15

Publications

15

Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy

Ajay Menon, Anil Menon · Journal of Marketing · 1997 · 977 citations

Environmental Performance, Green Marketing, Brand Strategy +18

Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy

Ajay Menon, Anil Menon · Journal of Marketing · 1997 · 403 citations

Green Marketing, Organization-environment Relationship, Sustainable Marketing +12

A global metagenomic map of urban microbiomes and antimicrobial resistance

David Danko, Daniela Bezdan, Evan E. Afshin et al. · Cell · 2021 · 359 citations · Full text

Dietary salt promotes cognitive impairment through tau phosphorylation

Giuseppe Faraco, Karin Hochrainer, Steven G. Segarra et al. · Nature · 2019 · 214 citations · Full text

Alzheimer's Disease, Tau Phosphorylation, Dementia +5

Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice

Anil Menon, Ajay Menon, Jhinuk Chowdhury et al. · The Journal of Marketing Theory and Practice · 1999 · 169 citations

Rows per page

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