Concepedia

Jhinuk Chowdhury

JC

9

Publications

740

Citations

9

H-Index

1993

Active since

Affiliations

University of North Texas(Current)

Colorado State University

Jhinuk Chowdhury is an author at University of North Texas specializing in marketing, management, and business.

Top concepts

Publications per year

1993–2005

9

Publications

9

Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures

Jhinuk Chowdhury, James Reardon, Rajesh Srivastava · The Journal of Marketing Theory and Practice · 1998 · 188 citations

Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice

Anil Menon, Ajay Menon, Jhinuk Chowdhury et al. · The Journal of Marketing Theory and Practice · 1999 · 169 citations

Antecedents and outcomes of new product development speed

Ajay Menon, Jhinuk Chowdhury, Bryan A. Lukas · Industrial Marketing Management · 2002 · 144 citations

, , +10

The Motivational Impact of Sales Quotas on Effort

Jhinuk Chowdhury · Journal of Marketing Research · 1993 · 108 citations

, , +21

Predispositions toward Green Issues: The Potential Efficacy of Advertising Appeals

Marla Royne Stafford, Thomas F. Stafford, Jhinuk Chowdhury · Journal of Current Issues & Research in Advertising · 1996 · 47 citations

, , +15

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