Concepedia
Statistics
Publications
88
Citations
6.3K
H-Index
43
Active since
1994
Affiliations
University of Memphis(Current)
University of North Texas
University of Nevada, Las Vegas
University of Georgia
University of Central Arkansas
Marla Royne Stafford is an author at University of Memphis specializing in marketing, business, and consumer behavior.
Publications per year
1994–2024
Determining Uses and Gratifications for the Internet
Thomas F. Stafford, Marla Royne Stafford, Lawrence L. Schkade · Decision Sciences · 2004 · 997 citations
Social Sciences, Communication, Marketing +17
Green issues: Dimensions of environmental concern
Mary R. Zimmer, Thomas F. Stafford, Marla Royne Stafford · Journal of Business Research · 1994 · 482 citations
Natural Resources, Environmental Policy, Environmental Attitudes +5
An international analysis of emotional and rational appeals in services vs goods advertising
Nancy D. Albers‐Miller, Marla Royne Stafford · Journal of Consumer Marketing · 1999 · 273 citations
Business, International Business, Marketing +16
Retail Services Advertising: The Effects of Appeal, Medium, and Service
Marla Royne Stafford, Ellen Day · Journal of Advertising · 1995 · 251 citations
Business, Marketing, Marketing Management +17
A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
Marla Royne Stafford, Thomas F. Stafford, Ellen Day · Journal of Advertising · 2002 · 247 citations
Business, Marketing, Marketing Management +11
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