Concepedia

Mary R. Zimmer

MR

Statistics

Publications

8

Citations

913

H-Index

8

Active since

1983

Affiliations

University of Houston(Current)

Mary R. Zimmer is an author at University of Houston specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingCommunicationConsumer BehaviorCustomer SatisfactionArtsBusinessJournalism

Publications per year

1983–2004

8

Publications

8

Green issues: Dimensions of environmental concern

Mary R. Zimmer, Thomas F. Stafford, Marla Royne Stafford · Journal of Business Research · 1994 · 478 citations

Engineering, Environmental Impact Assessment, Law +8

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Mary R. Zimmer, Jean‐Noël Kapferer · Journal of Marketing · 1994 · 234 citations

The reciprocal effects of extension quality and fit on parent brand attitude

Mary R. Zimmer, Subodh Bhat · Journal of Product & Brand Management · 2004 · 65 citations

Customer Satisfaction, Parent Brand Attitude, Brand Equity +14

The Role of Psychological Meaning in Advertising

Roberto Friedmann, Mary R. Zimmer · Journal of Advertising · 1988 · 62 citations

Marketing, Customer Satisfaction, Interactive Marketing +12

Relationships Between Affect, Patronage Frequency and Amount of Money Spent With a Comment on Affect Scaling and Measurement

Linda L. Golden, Mary R. Zimmer · ACR North American Advances · 1986 · 27 citations

Customer Satisfaction, Money Spent, Online Customer Behavior +12

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