Statistics
Publications
8
Citations
918
H-Index
8
Active since
1983
Affiliations
University of Houston(Current)
Mary R. Zimmer is an author at University of Houston specializing in marketing, social sciences, and advertising.
Publications per year
1983–2004
8
8
The Role of Psychological Meaning in Advertising
Roberto Friedmann, Mary R. Zimmer · Journal of Advertising · 1988 · 62 citations
Business, Marketing, Psychology +9
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