Statistics
Publications
14
Citations
802
H-Index
14
Active since
1981
Affiliations
Roberto Friedmann is an author at University of Georgia specializing in marketing, consumer behavior, and business.
Publications per year
1981–2010
14
14
The Role of Psychological Meaning in Advertising
Roberto Friedmann, Mary R. Zimmer · Journal of Advertising · 1988 · 62 citations
Business, Marketing, Psychology +9
1–5 of 14