Concepedia
Statistics
Publications
13
Citations
782
H-Index
Active since
1981
Affiliations
University of Georgia(Current)
University of Chile
Roberto Friedmann is an author at University of Georgia specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessHealthProduct ExperienceBehavioral Decision MakingStrategyPsychology
Publications per year
1981–2010
Market orientation, knowledge-related resources and firm performance
Sergio Olavarrieta, Roberto Friedmann · Journal of Business Research · 2007 · 294 citations
Resource-based View, Firm Performance, Management +7
Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods
Jason Q. Zhang, Ashutosh Dixit, Roberto Friedmann · The Journal of Marketing Theory and Practice · 2010 · 90 citations
Market-oriented culture, knowledge-related resources, reputational assets and superior performance: a conceptual framework
Sergio Olavarrieta, Roberto Friedmann · Journal of Strategic Marketing · 1999 · 77 citations
Business Culture, Market-oriented Culture, Organizational Culture +19
The Role of Psychological Meaning in Advertising
Roberto Friedmann, Mary R. Zimmer · Journal of Advertising · 1988 · 62 citations
Marketing, Customer Satisfaction, Interactive Marketing +12
Psychological meaning of products: Identification and marketing applications
Roberto Friedmann · Psychology and Marketing · 1986 · 62 citations
Health Sciences, Product Experience, Management +6
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