12
Publications
1.2K
Citations
12
H-Index
1997
Active since
Affiliations
Sergio Olavarrieta is an author at University of Chile specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingStrategic ManagementBusiness StrategyConsumer ResearchStrategyBrand AwarenessBrand ManagementEconomics
Publications per year
1997–2021
12
12
Store brand and national brand promotion attitudes antecedents
Enrique Manzur, Sergio Olavarrieta, Pedro Hidalgo et al. · Journal of Business Research · 2010 · 133 citations
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