Concepedia

Enrique Manzur

EM

10

Publications

374

Citations

10

H-Index

2007

Active since

Affiliations

University of Chile(Current)

University of Antwerp

Enrique Manzur is an author at University of Chile specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementAdvertisingConsumer BehaviorMarketing CommunicationAdvertising EffectivenessArtsBusinessCommunication

Publications per year

2007–2022

10

Publications

10

Store brand and national brand promotion attitudes antecedents

Enrique Manzur, Sergio Olavarrieta, Pedro Hidalgo et al. · Journal of Business Research · 2010 · 133 citations

Brand Equity, Management, Business +8

Customer retention and price matching: The AFPs case

Pedro Hidalgo, Enrique Manzur, Sergio Olavarrieta et al. · Journal of Business Research · 2007 · 69 citations

Customer Satisfaction, Customer Retention, Management +6

The 9-SRA Scale: A Simplified 9-Items Version of the SRA Scale to Assess Altruism

Enrique Manzur, Sergio Olavarrieta · Sustainability · 2021 · 38 citations · Full text

Behavioral Decision Making, Social Psychology, Education +24

Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits

Rodrigo Uribe, Rafael Labra, Enrique Manzur · International Journal of Advertising · 2021 · 34 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

Comparative advertising effectiveness in Latin America: evidence from Chile

Enrique Manzur, Rodrigo Uribe, Pedro Hidalgo et al. · International Marketing Review · 2012 · 32 citations

Targeted Advertising, Consumer Research, Brand Strategy +18

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